A Brkich Design Group project. The original logo for The BeautyMark featured a pair of red lips. This new concept retains the familiarity of the previous mark, but has been updated to improve legibility and style. We expanded on the concept of a beauty mark by creating custom interchangeable icons, or 'marks', to represent the other services that the salon offers. The fun, hand-drawn pattern is lively. and brings a quirkiness to the visual brand.
My Role: Logo Design, Icon Illustration, Pattern Illustration
![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/e1c1973b-8dea-4538-80c3-3f6d192da4f8_rw_1920.gif?h=4f19114c135b06ffa4b8b79c238dba9b)
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![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/3cac2fe3-c6ad-4375-a7a6-67ecb5a1e8bc_rw_1200.png?h=9e408cdc0d64f2f92f04108664ddf57e)
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![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/64f0d05d-9435-41a5-bed1-ddf3915f8f6c_rw_1200.png?h=9ea3ede5da88965ab5d9984343d250d6)
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![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/f71d5347-6a16-4e48-b537-514f68dfd467_rw_1920.png?h=97cde6372d8270a168dc8fe6d6270902)
![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/79122ab3-a6b3-4b3c-a500-d15512763938_rw_1920.png?h=83ee68a6fe97c67d43bb77d84188a870)
![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/22420cba-422c-4950-9884-a13420cf4c95_rw_1920.png?h=898f229abed614888697434d0635b305)
Credits:
A Brkich Design Group Project
Art Direction: Cassie Brkich
Designer: Amy Schaffer
Design Support: Karla Zamudio
A Brkich Design Group Project
Art Direction: Cassie Brkich
Designer: Amy Schaffer
Design Support: Karla Zamudio