A Brkich Design Group project. The original logo for The BeautyMark featured a pair of red lips. This new concept retains the familiarity of the previous mark, but has been updated to improve legibility and style. We expanded on the concept of a beauty mark by creating custom interchangeable icons, or 'marks', to represent the other services that the salon offers. The fun, hand-drawn pattern is lively. and brings a quirkiness to the visual brand.

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