This brand refresh gives new life to a beloved local jewelry store. The new design features a simplified icon which can be easily reproduced at smaller sizes and translates well into special processes often used by Trinity, such as foil-stamping. The schoolhouse's original green and gold colors have been preserved and refined to offer a high-end look. Completed with a traditional, serif typeface, the new identity system will better suit the luxury jewelry industry.
Before:
![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/bb7cc449-ed69-47fd-a493-7b353fe39095_rw_600.png?h=096bd3a0a3bba00200e131a47b3b610b)
After:
![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/42a744c1-7366-4335-a8d8-d695557ded44_rw_1200.png?h=1e7feddc0bbb4e066673328ba07eff49)
![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/08fc604a-c734-43d7-9d9c-7953dc4d61e9_rw_1200.png?h=208972c5c97a0486a851abaa970551b3)
![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/8e17c695-47a3-47c9-bb47-f8fd31ea1c8e_rw_1920.jpg?h=b1564dc5fe5a249e76d290922f89795f)
![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/b76bbf09-bd1b-479a-902e-203505a36e9d_rw_1920.png?h=aa9110b81cb6d6843479c5fc31235a09)
![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/6c8a9bd3-2cb3-445d-b777-c777dbb1e9bc_rw_1920.jpg?h=0e160a32b2441adf054f73c71a72f3fb)
![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/a24a1107-0c34-4bd0-925b-cf630658f699_rw_1920.png?h=cd6b0a6f49686d8e8323ed91ca40875d)
![](https://cdn.myportfolio.com/59ff7412140bff4a7d19a0a4e905d393/82453690-54f2-4dd3-9e49-5a168d5a4c8d_rw_1200.png?h=e26e1ddeeb1e461a1a0ec927c9f1edcd)
Credits:
Year: 2017-19
Client: Trinity Jewelers
Designer: Amy Schaffer
Typefaces: URW Antiqua, Proxima Nova, AcroterionJF
Photos & text belong to Trinity Jewelers.