This Ohio-based, down-home company aims to strengthen family relationships by helping to create wholesome mealtimes. Stemming from this idea of handmade meals, this annual report utilizes  hand-traced text and handwritten recipe cards  to communicate the beliefs and values of the J.M. Smucker company.

Jelly jar tabs give this annual report a unique touch.
Each recipe card is handwritten.
Detail: Hand-traced display typeface and handwritten script.
Date: Spring 2016
Art Director: Francis Demaske
Designer: Amy Hinch
Institution: Edinboro University

Folded: 8 x 10”
Flat: 16 x 10”
Materials: French paper [Speckletone80lb cover, Construction Whitewash 70lb text], eyelets
Typefaces: Lexia, Proxima Nova
Online-Sourced Imagery and Text

Recognition: 2016 American Advertising Awards, Student Division, Erie, PA; Spring 2017, Juried (Silver Addy)

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