This branding project was a collaboration between Tara Hoover and myself. In order to capture Dani's unique personality, we chose a fern which has these meanings: sincerity, magic, and fascination. Along with the primary logo, we developed secondary marks, colorful patterns, and whimsical elements.
Client: Designs by Dani
Date: Spring 2018
Art Director: Tara Hoover, Tara Hoover Design
Designer: Amy Schaffer
Fonts: Mr. Eaves, Beloved Script